About Me

I’m a Product Designer @ RBC with the soul of an anthropologist who thrives on helping people see things differently and solving complex problems.

Previously, I made business validation more accessible to aspiring solopreneurs at Dimeadozen.ai, helped marketers boost customer engagement with AI at Movable Ink, innovated the future of financial auditing at Auvenir, and empowered cities to prevent climate change-related disasters with Making Cities Resilient.

My Design Journey

My journey began with a B.A. in anthropology, where I honed my ability to understand human behaviour within a cultural context. From here, I transitioned to advertising, where I leveraged consumer behaviour insights to craft compelling messaging. However, the desire to create meaningful solutions led me to UX design, which combines the deep empathy and analytical rigour of anthropology with the creative spark of advertising. As a designer, I use both sides of my brain to craft intuitive and delightful experiences.

Skills & Approach

Dissecting Complexity

Beyond UX, I have a deep fascination with anatomical illustration. You might wonder how these seemingly disparate worlds connect. Surprisingly, this hobby informs and strengthens my approach to UX in several key ways:

Curiosity and analytical thinking: Both disciplines involve dissecting problems and making sense of complexity.

Clear visualizations: Both require clear and logical visual representations of complex processes and flows.

Meticulous precision: Both demand accuracy in details and overall design.

Holistic understanding: Both emphasize understanding the interconnectedness of individual components within a larger system.

Fun Facts